LuLaRoe creates about400 designson a daily basis, a key selling point for the brand. The company markets its designs as being unique because they are made in limited quantities, with some especially sought-after styles known as “unicorns.” Salespeople are allotted particular patterns and aren’...
such as LulaRoe or DoTerra: achieve financial independence and autonomy without having to leave your home. The added element of homeopathic healing is particularly appealing to the alternative medicine set. “Working one hour
Brand reputation is vulnerable.SMM can open a brand for public embarrassment and bad press. Negative reviews can be plentiful as customers take to social media to vent frustrations. And because of the public nature of the platforms, anything a company says or does will be seen and reacted to...
In this campaign, Molly targeted a specific group of people (LuLaRoe Consultants). She used Facebook Live (with Be.Live to schedule the broadcast ahead of time) to talk to them in real time, then used the broadcast as an ad. The main focus of this campaign was the #MollyBot that Moll...