Special issue on International marketing theory, strategy and implementation: insights from Latin AmericaEmeraldInternational Marketing Review
Interim Assessments as a Strategy for Educational Improvement different windows into how educators use the benchmark data now available to them. The Consortium for Policy Research in Education study examined the use of benchmark data by individual teachers to inform their mathematics instruction in......
Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully ...
KCL国际市场营销International Marketing课程内容 课程编号 课程中文名(课程英文名) 第1年: 国际市场销售(International Marketing) 营销理论与实践(Marketing Theory & Practice) 消费者行为(Consumer Behaviour) 营销战略和规划(Marketing Strategy and Planning) 营销研究(Research in Marketing) 研究项目(论文)(Research ...
internationalmarketingstrategy营销国际smes InternationalMarketingStrategyofSMEs:AComparisonofBorn-globalvsNonBorn-globalFirmsinAustraliaSelviKandasaami&Xueli(Charles)HuangSchoolofManagementFacultyofBusinessandPublicManagementEdithCowanUniversityPearsonStreetChurchlandsWA6018.Ph:(08)92738742/92738684Fax:(08)92738754e.mail:...
International Marketing Marketing Theory and Practice Consumer Behaviour Marketing Strategy and Planning Research in Marketing Research Project (Dissertation) 【选修课程】 International e-Services Marketing Business to Business Marketing Marketing & Sustainability ...
He teaches marketing theory, marketing strategy, and international business. He has served on faculty at the University of Hawai'i at Manoa, the Japan-... G Rubera,DA Griffith,G Yalcinkaya - 《Journal of Product Innovation Management》 被引量: 25发表: 2012年 Role of soils in sustaining soc...
Based on the Chinese negotiating culture, this paper utilizes game theory modeling method to summarize the major style of negotiations between Chi... J Yong - 《International Business Research》 被引量: 10发表: 2013年 Finance, Marketing, Management and Strategy Planning. A Qualitative Research ...
INTERNATIONAL MARKETING PLANNING: THE GAP BETWEEN THEORY AND PRACTICE This paper is based on a thesis which identifies and evaluates the marketing planning practices of British industrial goods companies operating internationally and examines the validity of the widespread belief that formalised marketing ....
The authors used some of the most advanced analytical techniques to analyze their data.Originality/valueThis introduction to the special issue provides a review of the extant literature on the international marketing strategy of emerging market firms, focusing on summarizing key empirical contributions on...