出版年:1990-1 页数:650 定价:$ 28.19 ISBN:9780080362854 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 内容简介· ··· The new edition of this acclaimed work examines from an analytical and pragmatic outlook how to adapt marketing strategies to prevailing market conditions...
International Marketing Strategy (Book).Reviews the book "International Marketing Strategy: Contemporary Readings," by Isobel Doole and Robin Lowe.HultFloridaG.FloridaTomasFloridaM.FloridaJournal of the Academy of Marketing ScienceDoole I, Lowe R (2001) International Marketing Strategy, 3rd ed. London...
作者:Fifield, Paul 出版年:1998-1 页数:272 定价:$ 42.93 ISBN:9780750640282 豆瓣评分 目前无人评价 评价: 内容简介· ··· Published on behalf of The Chartered Institute of Marketing (UK), which markets itself as the world's largest professional marketing management body, the workbook offers ...
The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical ...
The debate on the standardization and adaptation of marketing strategy is not new, but the researchers not yet came to an agreement that which strategy is better to serve the international market. The aim of this research paper is to evaluate the previous researches and evaluate that which intern...
摘要: International marketing : strategy planning, market entry & implementation Roger Bennett & Jim Blythe Kogan Page, 2002 3rd ed关键词: Minimalism incrementalism constitutional amendment constitution making process 出版时间: 1995 ISBN: 0749438088 ...
Digital marketing International marketing strategy: 4 things to know about Germany August 14, 2023Germany is a prime target market for many US companies. It’s the US’s largest trading partner in the European Union, sits comfortably as one of the largest economies in the world, and ...
Theincreasing political and economicconvergence, manifested in new andenlarging trade blocs and increasedmilitarism and global terrorism, is forcinginternational firms to reconsidermarketing strategies. Frank Bradley’s International MarketingStrategy, 5e illustrates the full range oftasks facing the firm in ...
另外格拉斯哥international strategy marketing这个专业对学生的专业背景会有要求: 题主本科课程量如果符合学校的要求那就可以申请。 international business这个专业对学生的专业背景也有要求: 题主还是得看看自己本科课程量符不符合学校的要求。 以上两个专业对学生专业背景的要求都可以在格大官网上查到的: INTERNATIONAL BUS...
3 International marketing examples to inspire your approach The three examples below show how brands leverage digital strategies to uniquely market to multiple audiences at once. Example 1: IKEA IKEA balances standardization and localization in its global marketing strategy. ...