3) marketing mix strategy 市场营销组合策略 1. The enlightening guidance of marketing mix strategy for the graduates employment in 21st century; 市场营销组合策略对21世纪大学生就业的启示 2. By a combination of the basic theory of marketing mix strategy and the actual situation of libraries, the...
2) international marketing mix strategy 国际市场营销组合策略 例句>> 3) International Marketing Strategy 国际营销策略 1. Research on International Marketing Strategy of HS Company; HS公司的国际营销策略研究 2. Under the background of international financial crisis,in order to copy with shrinking ...
1.Research on International Marketing Strategy of HS Company;HS公司的国际营销策略研究 2.Under the background of international financial crisis,in order to copy with shrinking in European an American markets,the paper discusses that our small and medium-sized Import and Export enterprises should adjust...
When introducing a product into foreign markets, companies can utilize a standard marketing strategy. This strategy should be chosen, according to what suits the nation the best.The marketing mix strategy is a combination of the elements given below −...
This Chapter discusses the diverse options of standardisation versus adaptation of the marketing strategy in the context of the international marketing mix. International marketing mix strategies aredoi:10.1007/978-3-658-07884-3_21Dirk Morschett
marketing strategymarketing mixThis paper aims to present an overview of the international marketing characteristics, trying to reveal the issues differentiating it from the domestic marketing. Everything starts from analysing the impact of globalisation on the removal of cross borders and the extent to...
5)international marketing mix strategy国际市场营销组合策略 6)International Marketing Strategy国际营销战略 1.TheInternational Marketing Strategyof Citibank and Its Enlightenment to Transnational Operation of Commercial Bank of China;花旗银行的国际营销战略及其对我国商业银行跨国经营的启示 ...
The findings are used to suggest managerial implications in the context of international marketing strategy. 展开 关键词: Export Globalization International Marketing Marketing Mix Marketing Planning DOI: 10.1108/02634509810209641 被引量: 84 年份: 1998 ...
20、e motor of the internationalization process of the firm” (Usunier)- It is a tool used to obtain improvement of the firms position in the global market- Strategy and action, global and localDifferent levels of international marketing Domestic marketing : entirely focus on home country market...
research has looked into design product sector.This paper is focusing on investigating how design-driven companies where design is the distinctive identity of the company internalize their product.We try to conceptualize the extent to which marketing mix should be adapted for this type of businesses....