politicalandeconomicfactorsonmarketingstrategies•Determinewhentousedifferentproduct-marketentryandpenetrationstrategies•Discusshowandwhentheintegratedmarketingmixshouldbeutilisedinvariousinternationalmarkets•Provideanoverviewanddiscussionofacademicmarketingliteratureonthesubjectwhichwillbeappliedtospecificinternationalcase...
International Marketing Review 9: pp. 31-42 Dalgic Tevfik (1993) "Megamarketing Mix Revisited" Advances in Business-An Irish Review, 4. Dalgic Tevfik and Reud Heijblom (1995) "Marketing Blunders Revisited", Journal of International Marketing, 3, (4). Niraj, D, Parker, P (1994) ...
文档标签: AE International Marketing Mix DG6N 35 - FINAL 系统标签: mix marketing international sqa assessment final InternationalMarketing:TheMixherehereDG6N35AssessmentExemplarforHigherNationalUnitDG6N35:InternationalMarketing:TheMix1stedition:November2005PublishedbytheScottishQualificationsAuthority,HanoverHouse,...
International marketing is defined as the performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation.Firstly,the marketing mix will be explained generally.Secondly,it will focus on the discussion about the international ...
Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German compan... Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German compa...
The findings are used to suggest managerial implications in the context of international marketing strategy. 展开 关键词: Export Globalization International Marketing Marketing Mix Marketing Planning DOI: 10.1108/02634509810209641 被引量: 84 年份: 1998 ...
Analysis Of The International Marketing Mix
To learn about the key concepts of international marketing. We will analyze the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in the context of the export marketing and discuss the key elements of an export marketing pl...
Buyersreactionstoafirmsmarketingstrategyhasagreatimpactonthefirmssuccess.? ThemarketingconceptstressesthatafirmshouldcreateaMarketingMix(MM)thatsatisfiescustomers,thereforeneedtoanalyzethewhat,where,whenandhowconsumersbuy.? Marketerscanbetterpredicthowconsumerswillrespondtomarketingstrategies.12/10/202311 ...
PolicyTargetMarket四、国际营销组合InternationalMarketingMix传统4P产品产品种类质量、设计特色、包装品牌名称尺码、服务保修、退货目标顾客预期定位价格目录价格折扣、折让付款期限信用条件促销广告人员推销销售促进公共关系分销渠道覆盖面种类位置存货运输后勤四、国际营销组合InternationalMarketingMix特点可控性动态性复合性整体性四...