but growth ininfluencer marketingspend is now outpacing its digital and social counterparts, per our forecast. While influencer partnerships still account for a significantly smaller part of the media mix, their growth is a sign that the industry is maturing—and more legacy advertisers want ...
If this is your first influencer marketing strategy, start with a small budget so that you can figure out what works and what doesn’t. By tracking your ROI, you’ll know what is and is not working so that you can tweak your strategy and increase your budget in the future (more on t...
Influencer marketing is stronger than ever, showing no signs of slowing down. Our benchmark report highlights that the industry grew from $4.6 billion in 2016 to over $16 billion in 2022, with projections reaching $21.1 billion in 2023. This growth is driven by increasing budgets, with 66.8%...
The marketing discipline of influencer marketing is undergoing a shift in 2024, driven by rapid technological advancements and evolving audience behaviors. With AI-driven avatars and grassroots nano-influencers leading the charge, the industry is set to redefine engagement, authenticity, and global reach...
But with a growing need to connect to a Gen Z customer base and new platforms for content creators to transform their hobby into a profession, there are more opportunities than ever to break into the influencer marketing industry. Now anyone can be a successful influencer. Content creators can...
India's influencer marketing industry is on an upward trajectory and is expected to grow to over 107 billion Indian rupees by 2027.
Using influencer marketing platforms that suggest influencer partners for your brand Exploring digital influencer databases If you see a promising influencer, check their metrics like follower count, engagement rate, and follower growth over time to see if they’d be a good partner. You should also...
While influencer marketing is here to stay, the most successful strategies and tactics constantly evolve. Brands need to build a robust strategy that captures their current audience’s attention and can scale for future growth as the industry continues to shift. Ready to get started with your infl...
—influencer marketing is here to stay and it’s only getting bigger and better. With a $24 billion industry at our fingertips, the opportunities are endless for brands and influencers alike. So, here’s to embracing the trends, fostering genuine connections and riding this wave of growth ...
once a month because of influencer posts; and almost all consumers (86%) make a purchase inspired by an influencer at least once a year. Not surprisingly, the influencer marketing industry is expected to grow to $24 billion in 2024 as indicated by the Influencer Marketing Hub's latest ...