In business, benchmarks establish a starting point and map a path of continued progression. By establishing benchmarks, you gain perspective on what’s working and what’s not, opportunities and achievable goals.
The importance of strong relationships.The importance of strong relationships.The article presents a roundtable discussion of public relations (PR) experts on the central role of PR in marketing brands in Great Britain. Tony Langham of Lansons Communications LLP mentions that the brand should have a...
The persistence of a pesticide in soil depends on the dissipation processes, as degradation, that can be related with microbial metabolism. Aiming to evaluate the mechanisms of atrazine dissipation in soil, and the importance of the microorganisms in this process, its mineralization, intermediate ...
The importance of social media marketing in crisis management is two-fold. Firstly, by monitoring and listening to social media, you can proactively manage risks. Secondly, adopting a social-first crisis management strategy provides brands with an opportunity to address issues before they escalate int...
The slug appears after the backslash (“/”) in your website’s URL. For example, the slug of this page is “seo-marketing.” Search engines and visitors read slugs when trying to understand what content a page contains. So, choose a slug that closely matches the content and keywords ...
Social media KPIs and measurement matters because it tells you where you are in terms of starting metrics, where you want to go (objectives) and it informs what action you need to take if you want your social media marketing campaign to meet those objectives. Otherwise, you're driving toward...
Selling is one element of marketing, which is the process of developing a product or service offering, communicating the benefits through promotions and managing the ongoing exchange of value with targeted customers. Selling has some key advantages over other forms of the promotional component, which...
Branding in marketing refers to the process of building a positive perception of your company, products, and services, usingmarketing communicationssuch as email, social media posts, print, advertising, and more. Branding elements surfaced across ads and organic marketing content include a brand’s ...
The process of peer review has been central to academic publishing in educational technology for at least 50 years. In this editorial we discuss what makes a good review as well as a good reviewer for AJET. This includes an overview of the peer review process and the identification of key ...
In this blog, we will explore the challenges and solutions of business travel and provide insights on how businesses can optimize their policies and practices.