PR also doesn’t have to be an enormous undertaking that eats up a lot of your existing time to market, or the budget you’ve allocated for marketing purposes. It’s really a matter of getting started. Here are the basics -- along with some factors to keep in mind Salesforce Canada O...
Align PR and performance marketing goals to maximize their combined impact. For example, if the goal is to increase brand awareness, PR efforts should focus on generatingmedia coverage, while performance marketing efforts should drive traffic to the brand’s website. Consistent Messaging Maintain cons...
A content strategy is an effective tool to underpin marketing by exploiting the power of cognitive resonance – using different media to communicate the same message, regularly, building a consistent corporate narrative. Key news announcements, case studies, position papers and thought-leadership articles...
Understanding the value and efficacy of your marketing is key for calculating ROI and planning for the future. Learn how!
Community Focus— growing a hub for like-minded people interested in the same things should be your goal for effective social media marketing. If you do this the sales will come naturally, whereas if you just focus on promotion people will quickly lose interest. Learn more in the Community ...
Marketing strategies examples How to track effective marketing strategies What is a marketing strategist? Marketing strategy for different industries What is a marketing strategy? A marketing strategy is a comprehensive plan designed to promote products or services, attract customers and achieve short, ...
The “Competitive Environmental Intelligence: Winning the Media & Marketing Race” whitepaper from Onclusive delves into the data sets that PR, communications and marketing teams need to track to understand their competitive landscape and benchmark against to improve media performance and b...
It automatically uncovers the key drivers that attract people to your brand, bridges the gap between external sources like social and search, usesnatural language processingto analyze text for changing sentiment and trends, and makes powerful predictions about consumer behavior. ...
Text message marketing is often used to increase brand awareness, generate returning sales, provide news updates, increase web traffic and run promotions. Email marketing: Email marketing is a cost-effective way to market your products or services and reach your customers. Email marketing campaigns ...
A marketing strategy is essential to effectively nurture your customers. Get powerful results by weaving together emerging trends and proven strategies.