This chapter discusses the role, adoption, and application of external performance indicators within local government. These indicators measure citizens' satisfaction with offline and online public services and allow administrators to collect timely knowledge about their "customers." In other words, they ...
bearing是指某种方式对事物有关系，有影响，在中文的语境里，往往体现这种关系：有关系=有影响。(后面通...
Not so long-ago the world was introduced with completely new way of marketing on-line called Influencer Marketing.It is an idea of regular users having a huge influence on the people using online world and becoming as an important as famous celebrities.This research will focus on the region ...
The growing usage of digital platforms has made influencer marketing the most cost-effective marketing tool, especially for products consumed by young digital natives. Among other products, these include fashion and beauty-related items such as cosmetics
The survey instrument for this study was developed using validated measures. The measurement items were adapted from existing scales in the area of consumer behavior, hospitality, tourism, and marketing after an extensive literature review (Arklina et al.,2020; Groshong et al.,2020; Han et al....
The Italian government poured €9 million into refashioningBotticelli's Venusas a stylish, contemporary virtual influencer to invigorate tourism. The campaign, however, missed the mark and faced backlash for seeming to trivialize Italy's cultural richness. ...
Influencers to Watch Thought Leaders Consider these DEI initiatives under a second Trump administration Equities.com hosted a webinar on Nov. 19 focused on investing challenges and opportunities in the midst of potential policy changes expected when President-elect Donald Trump takes office on Jan. 20...
In 2019, climate change was brought to fore by the global climate strikes initiated by Greta Thunberg, action by environmental movements such as Extinction Rebellion, and campaigning by other international influencers such as Sir David Attenborough. This has increased global awareness of the issue, ...
The impact of the use of influencers in recommending certain products to the audience has been highlighted in recent literature on social media marketing. However, this literature has barely considered the possible perception of risk associated with these recommendations on the part of consumers or th...
by third-party users on other Chinese social media platforms. These third-party users included both well-known influencers and general users. For example, the discussions became more prominent on Sina Weibo, China’s largest online social media platform, than on any other platform, including Touti...