The paper is an exploratory study conducted to know the impact of demographic factors on banking transactions based on the database collected from 100 consumers online; through a questionnaire; besides a few selected interviews. It ado...
The primary objective of this research is to examine the impact of digital marketing, particularly through social media channels and electronic word-of-mouth (EWOM), on customers' purchase intention. Additionally, this study will assess how brand equity moderates the relationship between digital marketi...
without finding out first whether or not consumers really want these features. b) This concept leads to “marketing myopia,” that is, a focus on the product rather than on the consumer needs it presumes to satisfy. i) Railroads are often used as an example of marketing myopia. ii...
Further, video marketing has recently become more action-oriented due to evolving consumer behaviour. Today, consumers aren't looking for a passive video viewing experience. Instead, video viewers want to engage with something more interactive. Using videos as part of marketing is gaining traction ac...
Due to the rapid development of social media, the core of this paper is to explore the influence factors of social media marketing on consumers' purchase intention. Through a large number of domestic and foreign relevant research literature, a research model of "Weibo-Consumers' Purchase Intention...
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Marketing strategies are already adjusting for the demise of the third-party cookie, and Web 3.0's semantic targeting may prove to be the component needed for digital marketers to personalize content.Semantic web technologiesenable users to create data stores on the web, build vocabularies and write...
Going digital: the DVD is the ultimate marketing tool for builders. In fact, experts say companies' success may depend on it in the future. The Dunne family have been farming in the parish of Courtnacuddy, near Enniscorthy, Co. Wexford for nine generations and there is nothing that they ...
As a consequence, the study is based on a comprehensive review of the current and previous literature regarding customer satisfaction, automation and process optimization, and the use of automation and RPA regarding their impact on businesses, as well as how consumers can benefit from these advances...
Social media have provided new opportunities to consumers to engage in social interaction on the internet. Consumers use social media, such as online commu... MN Hajli - 《International Journal of Market Research》 被引量: 130发表: 2014年 A Study on the Impact of Digital Marketing Strategies ...