e-commerceweb 3.0digital marketingThe consumers today are exposed to various faster digital communication channels, wider networks and new devices and their connectivity with marketers is increaCharan, AmitaSocial Science Electronic Publishing
Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision Digitisation and the consumer evolution have been leading to a paradigmatic shift in integrated marketing communication (IMC). Despite all of the research ... M Vernuccio,F Ceccotti - 《Eu...
When it comes to using digital forms of communication, such as the Internet, social networks, and mobile phone services, Montenegro does not lag behind other countries [15], however its use of digital technologies in other areas is often insufficient, especially with regards to companies. 74% ...
Technology is a main driver of changes in marketing for various industries (Ali et al., Citation2022; Rust, Citation2020; Mabey & Zhao, Citation2017). Employing advanced technologies enables companies to provide interactive, two-way communication, hugely contributing to the preservation of long-term...
This was the first platform to measure the effectiveness of communication aimed at brands in Europe. The organisation reached out to members to see which KPIs were being used by marketing departments. They gathered 400 and categorised and prioritised them down to 87 in three categories. The ...
Top feature: Drag-and-drop communication automation LeadSquaredis designed, in their words, to help marketing teams push leads through the funnel faster. Acting as a CRM automation platform, its features help you understand and spot buying intent signals, capture leads, and visualize the user jour...
Time theft is a prevalent, costly, and generally discreet employee activity in firms; nonetheless, very limited research is available on it. To explore why, how, and when employees exhibit time theft, we investigate the influence mechanism of work-related use of information and communication techno...
The Impact of Social Media on Communication In today's digital age, social media has become an integral part of our daily lives. It has revolutionized the way we communicate, connect, and share information. While social media platforms offer numerous benefits, such as instant communication and ac...
Visual content enhances your communication with your audience. By doing so, you can create a base of loyal customers who are more inclined to buy your product or service than that of a competitor. In fact,integrating social mediainto your SEO and marketing strategy can help you stay in touch...
Sales force effort can be monitored and compensation or incentives can be structured accordingly (Pankaj M. Madhani, 2011).Technology has significantly improved the ways of communication systems. Social media has made it more convenient and cost effective. Businesses have been impacted due to this ...