e-commerceweb 3.0digital marketingThe consumers today are exposed to various faster digital communication channels, wider networks and new devices and their connectivity with marketers is increaCharan, AmitaSocial Science Electronic Publishing
When it comes to using digital forms of communication, such as the Internet, social networks, and mobile phone services, Montenegro does not lag behind other countries [15], however its use of digital technologies in other areas is often insufficient, especially with regards to companies. 74% ...
Businesses can interact with potential customers through online marketing, also referred to as social media marketing, through digital communication channe... Raiyan ,Mustakim Bin Aziz,Saddam Hosain,... - American Journal of Industrial and Business Management 被引量: 0发表: 2024年 Paradigm Shift to...
Why is Storytelling So Powerful in the Digital Era? Storytelling has always been a powerful tool for human communication, and in the digital era, it has become even more so for a few key reasons: Easily Accessible: With the rise of digital platforms and technologies, storytelling has become ...
We all know that communication has always been at the heart of public relations, but, of late, it’s become a multifaceted challenge due to the exponential growth of digital information. Navigating this data-rich environment is a formidable task for PR practitioners who have to sift through ext...
Picture a chasm. On one side there is the digital marketing, communication and content work your organization does on a daily basis, and on the other side are long-term societal benefits. While there are concrete outputs being created like emails and online content, how can you tell if this...
This was the first platform to measure the effectiveness of communication aimed at brands in Europe. The organisation reached out to members to see which KPIs were being used by marketing departments. They gathered 400 and categorised and prioritised them down to 87 in three categories. The ...
In particular, the development of SNS and digital platforms has in itself facilitated faster communication channels and network learning through the dissemination of information at such a rapid pace that instantaneous reactions and technology flows have become commonplace in the global economy (Lee and ...
Sales force effort can be monitored and compensation or incentives can be structured accordingly (Pankaj M. Madhani, 2011).Technology has significantly improved the ways of communication systems. Social media has made it more convenient and cost effective. Businesses have been impacted due to this ...
This article discusses the results of an exploratory study, funded by the Economic and Social Research Council, which investigated the impact of technology on the communication of parliamentary information to the general public in the United Kingdom. As Stage 1 of the project, interviews were conduc...