In May 2005, the company that engaged in all of these ecologically questionable pursuits, has launched a vast marketing campaign called "Ecomagination"--a play on its "Imagination at work" tagline-to trumpet its ecological bona fides and a new direction in the company's strategy. GE also ...
Dropping the slogan ‘‘We bring good things to life’’ in favor of ‘‘Imagination at work’’ was met with criticism from both inside and outside GE. Some suggested that, rather than making such a radical departure, the company would have been better served to build on the previ...
I love your tagline that imagination is not a luxury. I think many of us who are drawn to the arts are seduced by the notion of how reality gets constructed through imagination, narrative and symbolic structures — all these mysterious intangible things on the other side of reason. It’s h...