In May 2005, the company that engaged in all of these ecologically questionable pursuits, has launched a vast marketing campaign called "Ecomagination"--a play on its "Imagination at work" tagline-to trumpet its
Throughout its history General Electric Co. enjoyed the benefits of a consistent marketing message. From the 1930s to the 1950s the company relied on the slogan ‘‘Live better electrically,’’ which was followed by two decades of variations on the word ‘‘progress,’’ such as ‘...