Throughout its history General Electric Co. enjoyed the benefits of a consistent marketing message. From the 1930s to the 1950s the company relied on the slogan ‘‘Live better electrically,’’ which was followed by two decades of variations on the word ‘‘progress,’’ such as ‘...
In May 2005, the company that engaged in all of these ecologically questionable pursuits, has launched a vast marketing campaign called "Ecomagination"--a play on its "Imagination at work" tagline-to trumpet its ecological bona fides and a new direction in the company's strategy. GE also ...
General Electric uses the tagline “Imagination at Work” to capture the essence of its $16 billion-plus company, which is staffed by more than 305,000 workers in more than 170 countries. A richly connotative description like that requires no small amount of imagination from GE’s marketing te...
Kyoto Winds essentially establishes the characters and how the protagonist came to be in their company, but the main heart of the story and most of its action takes place in Edo Blossoms, which is why it's the one that finds a place on this list. Originally released on the PSP and ...
Get a glimpse into some of the ways GE develops and tells its B2B content marketing stories. And get ideas to spark your B2B content marketing imagination.