网络皮下注射理论;皮下注射论;皮下注射针理论 网络释义
The assumptions at the basis of the Hypodermic Needle Theory are nowadays obsolete. The theory has been widely overcome by the Two Step Flow Model and Roger's Innovation Curve (Multi Step Flow Model) as well as many later mass communication theories such as: Laswell’s Model, Persuasion Theory...
The incident, often referred to as the “Panic Broadcast,” was soon cited as an example of the Hypodermic Needle Theory of communication. Formed in response to the rise of mass communications and the emergence of propaganda techniques in the 1930s, Hypodermic Needle Theory implies that the medi...
The Hypodermic Needle Theory, also known as the Magic Bullet Theory, was the first major theory concerning the effect of the mass media on society. Originating in the 1920s, the theory was based on the premise of an all-powerful media with uniform and direct effects on the viewer or ...
The model is rooted in 1930s behaviorism and is considered by many to be obsolete today.The hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on their audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on ...
the turn-of-the-century and Through the 1920s twenties and early 1930s Took the form of the direct effect or "hypodermic needle" model of media ... E Wartella,B Reeves - 《Journal of Communication》 被引量: 212发表: 1985年 A theory for critical flow through hypodermic needles The classi...
This study explored the continued applicability and relevance of Hypodermic Needle Theory, also named the Magic Bullet Theory. It used a quantitative research method using a survey tool designed to investigate a sample of citizens in Jordan in reference to their attitudes and behaviours of using ...