网络皮下注射理论;皮下注射论;皮下注射针理论 网络释义
The Hypodermic Needle Theory or(Magic) Bullet Theoryoriginates in US during the period between the two World Wars. Immediately after the creation of mass media their presence in society was strong. This phenomenon generated concerns about the effects of media on their users at individual and colle...
The Hypodermic Needle Theory, also known as the Magic Bullet Theory, was the first major theory concerning the effect of the mass media on society. Originating in the 1920s, the theory was based on the premise of an all-powerful media with uniform and direct effects on the viewer or ...
The incident, often referred to as the “Panic Broadcast,” was soon cited as an example of the Hypodermic Needle Theory of communication. Formed in response to the rise of mass communications and the emergence of propaganda techniques in the 1930s, Hypodermic Needle Theory implies that the medi...
This study explored the continued applicability and relevance of Hypodermic Needle Theory, also named the Magic Bullet Theory. It used a quantitative research method using a survey tool designed to investigate a sample of citizens in Jordan in reference to their attitudes and behaviours of using ...