During part of my time at I Will Teach You to Be Rich, I ran the Product department. My team developed all our new infoproducts and we worked very closely with the copywriting team to position those products. We obsessed over every detail of our salespages. Out of everything we tried, ...
And even if you’ve hired a pro ad copywriter or an eCommerce marketing agency to write your copy you will still need to be involved in the copywriting process because no one knows your product like you. In this post, we break down what eCommerce copywriting is, where your copy should...
Some business skills are hard to define because they incorporate things that most people do every day. We all manage projects and personal finances, but that doesn't make us product managers or accountants. Copywriting is similar—since most Americans spent years in school being taught to write,...
What does someone need to know if they’ve just been introduced to your business? What do they need to know if they’re ready to become a customer? Take some time to consider this for every page you write, and adjust the information you provide accordingly. ...
How to Write Copy That Turns Reading into Sign-Ups and Sales Time to Turn Passive Readers into Excited Customers: 13 Proven Copywriting Techniques 1. Know Your Audience Bonus Tips to Create Relevant Copy 2. Keep Your Writing Simple (for Better Readability) ...
Copywriting can seem like a dark art. It’s not. There’s a few, simple tricks that ALWAYS produce results. Get more sales, leads, and traffic just by changing a few words. And these steps are simple enough for a complete beginner to use. ...
And when it comes to ad copywriting, you’ll definitely want to take advantage of handwriting. Writing by hand allows your brain to slow down and think your ideas through. A clearer thought process helps you come up with more creative ideas, which can, of course, help you write an interes...
How to write persuasive copy for software and technology. Copywriting for brochures, website, PowerPoint - Both the format and the structure
How can you eradicate the marketing prattle and write honest copy that sells? Looking for more copywriting tips? Click here to join the 16-Part Snackable Writing Course for busy people (it’s free!) Let’s look at 11 copywriting tips that give sleazy sales-ness the middle finger. Follow ...
Copywriting doesn’t have to be 100% perfect grammar. It’s not like the English papers you had to write in college, where grammar errors are never acceptable. However, the grammar can’t be bad or unprofessional. Even if you are going for a quirky or funny tone, you still have to co...