We all hear the copy advice to “push benefits, not features.” No one wants feature specs, they want to know how their life will be better. That’s true but it leads to a beginner’s mistake: our benefits get too lofty. Grow your business! Find love! Lose weight! Make more money!
However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. We discussed AI writing tasks before, but here’s a more specific list of marketing copy that AI can...
A strong call to action The goal of writing copy is to get the reader to take action on your landing page. Thus, the copy should have a“call-to-action”or CTA. This could be a button to buy a product or a form to submit an email address. Whatever it is, the CTA should have ...
Step 6. Determine How You’re Going to Market Yourself In thebasics of copywriting, we discussed how a USP is a short summary of why a product or service is unique. A USP is important when writing sales copy for a company’s product, but it’s just as important when you’re trying ...
How to write good copy 1. Write like a reader When it comes to copy, our writing isn't well-served by nitpickery or strict grammar rules. The impact of your writing matters far more than your personal vendetta against the occasional split infinitive. Get the Zapier blog in your inbox ...
2. Keep Your Writing Simple (for BetterReadability) The best way to get your audience to understand you is to keep your writing concise and to the point. Most beginner copywriters make the mistake of trying to use “clever” wordplay, thinking this is what makesgood copy. But this often ...
High-quality copy is essential to a successful website. Learn the principles behind writing excellent text!
Writing Copy for Yourself and Friends Of course, the best way to become a good copywriter is to write copy. Lots and lots of it. Here’s why: Ultimately, copywriters are judged on one thing: sales. The more good copy you write, the more you will see how it affects sales, and the...
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Yes. But do I secretly like it? Also yes. Copy that sells should always be answering these two questions:What’s in it for me and how do I know I’ll get it?And the key to this is writing withfeatures and benefitsin mind. Aka FABulously. ...