Content strategy is a framework that includes deciding what kind of content you’ll produce, who it will speak to, and how you will broadcast it.
There's no TL;DR version. That's because content marketing has a lot of steps. I’ve tried to focus on the planning, break it down and explain those steps, so that a writer who knows their way around a computer or a marketing geek who knows how to write can take this and kick ...
书名: 文思泉涌-如何克服学术写作拖延症 (How to write a lot- A practical guide to productive academic writing.) 作者:保罗·J·席尔瓦 (Paul J Silvia) 作者介绍:保罗·J.席尔瓦(Paul J.Silvia),心理学家,2001年在美国堪萨斯大学获心理学博士学位。主要从事情绪心理学,特别是事物趣味性究因、情绪在艺术中...
Finding keywords that havebusiness potential,search traffic potential,andranking potentialis the core of our entire content strategy. It allows us to create content that not onlyranks high on Googlebut also directly ties into our business goals. After all, there’s no point in generating a ton ...
All you need to do is enter general topics or terms you'd like to write about, and this content idea generator does all the work for you. This tool analyzes headlines and titles and gives feedback on length, word choice, grammar, and keyword search volume. If you have an idea in mind...
Wherever you are in your business journey, you'll need a content strategy to communicate with external and internal audiences — whether they're potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. Using the tips below ...
This doesn’tfeellike research, but you’re actively finding new material to use for your content. Second, find authority sites in your niche and follow them. This step comes with a bit of a caveat. Say you wanted to write about SEO. If you search Google for “SEO blog,” you’ll ...
What is a content strategy? A content strategy is a plan of action purposely designed to guide content marketing activities and ensure they deliver against a specific business objective. This includes content planning, production, publishing, promoting, tracking, and SEO optimization. It also includes...
Fortunately, there’s a straightforward way to frame the answers to all of these questions so everyone involved with your content (planners, producers, and consumers) will know: Write acontent mission statement. HANDPICKED RELATED CONTENT:How to Create a Flexible Content Plan That Gets Results ...
These are the 3 most popular and effective types of content: 1.Blog post:Typically blogs are written by bloggers, but if you have a larger team with resources to write eBooks, then they should make time for blog posts as well. SEO specialists must work closely with these resources as blog...