I was working more at BBcom and I realized, "Hey, nobody's really paying attention to equipment." Through my powerlifting, weightlifting, and history, I was aware of weightlifting belts, knee sleeves, wrist straps, and products that I was using in the gym–I just wasn't using my brand...
You'll probably even see a few wrist straps in your results, too. Not to be confused with wrist wraps, lifting straps twist around a barbell to improve your grip and don't actually support your wrists. Wrist wraps, however, are all about stability and joint support. Luckily, we've taken...
Roc Pilon was just 19 years old when he turned his passion for power lifting and working out into a business. He launched Gymreapers, an equipment and apparel company that makes affordable, stylish products or gym goers and athletes. In this episode of Shopify Masters, Roc shares his methodi...
Roc:Absolutely. Initially, what took me so long to get into the equipment market was because I kept trying to force apparel. The problem was I didn't understand the margins. I was making a shirt for seven, eight dollars because I didn't have goodMOQs, and I was selling it for 20. ...
2012. I was starting to become aware of these brands and what they were doing. I ended up determining over time that this is really where I want to focus and do something. Having created the brand name, Gymreapers, I didn't really know what I wanted to do with it. I had had my ...
Through my powerlifting, weightlifting, and history, I was aware of weightlifting belts, knee sleeves, wrist straps, and products that I was using in the gym–I just wasn't using my brand. It took a few years, but I came to a realization that I should merge these two aspects, and tha...
Through my powerlifting, weightlifting, and history, I was aware of weightlifting belts, knee sleeves, wrist straps, and products that I was using in the gym–I just wasn't using my brand. It took a few years, but I came to a realization that I should merge these two aspects, and tha...