I was working more at BBcom and I realized, "Hey, nobody's really paying attention to equipment." Through my powerlifting, weightlifting, and history, I was aware of weightlifting belts, knee sleeves, wrist straps, and products that I was using in the gym–I just wasn't using my brand...
he was teaching me about profit and loss statements, gross margins, and the finance behind business. I was able to take the brand name and the concept I had–because the concept was good–and apply it over a business model that would work. You have to let ...
Roc Pilon was just 19 years old when he turned his passion for power lifting and working out into a business. He launched Gymreapers, an equipment and apparel company that makes affordable, stylish products or gym goers and athletes. In this episode of Shopify Masters, Roc shares his methodi...
I don't have the margin in there to incur selling expenses that would scale because the $12 profit that I do make is going to get sucked up into Facebook ads almost immediately. It's very rare that you're going to get CPAs that low. If I had a $50 product that I made for $7...
Through my powerlifting, weightlifting, and history, I was aware of weightlifting belts, knee sleeves, wrist straps, and products that I was using in the gym–I just wasn't using my brand. It took a few years, but I came to a realization that I should merge these two aspects, and tha...
Through my powerlifting, weightlifting, and history, I was aware of weightlifting belts, knee sleeves, wrist straps, and products that I was using in the gym–I just wasn't using my brand. It took a few years, but I came to a realization that I should merge these two aspects, and tha...