UTM codes are also known as UTM parameters — or tracking tags — because they help you "track" website traffic from its origin. Marketers customize this text to match the web page on which the tagged URL is linked in order to attribute the success of that campaign to specific pieces of ...
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An Urchin Tracking Module (UTM) code is a snippet of text added to the end of a URL on your website. To help you track your digital marketing campaigns and gauge their performance. It can look like this: When a UTM-coded link is clicked, it sends data to your site’s analytics soft...
The UTM parameters, in turn, tell Google Analytics (or whatever tool you use) how to sort your incoming website traffic. If you’re tracking your links across social media (and across the rest of your digital content), you’ll be able to really drill down on which content is performing ...
UTM codes also help you track referral traffic at a micro level. For example, say you want to create a series of Facebook posts. Without UTM codes, you’d likely see a report like this in your analytics: This report shows you the total traffic from Facebook. But it doesn't tell you...
Analytics, you first need to ensure your QR codes link to a webpage that you can track with Google Analytics. Then, you use a tool like EaxctMetrics to create a custom UTM URL and direct your QR code to that link. When someone scans your QR code, Google Analytics will record the ...
In this post, I will help you understand UTM parameters and show you how to use these codes to track your marketing performance. You’ll also get access to Google Analyticscustomizable report templatesthat will streamline your client reporting–these will save you loads of time by automatically ...
Create stronger connections with your customers and find new ways to market to them with our suite of CRM tools. Sign up UTM tracking parameters As you can see in the UTM examples above, UTM codes can track several campaign parameters. You can also track other parameters, like bounce rate,...
In the above scenario, you can use UTM tagging to track the source and use event tracking to measure how many users clicked on the internal link on the first website. However, manually creating marketing URLs complete with proper UTM tagging can take up significant resources and time for larg...
To track email campaigns effectively, you can set up UTM parameters manually or automate the process, each with its own benefits and limitations: Manually setting up UTM parameters involves using tools like Google AnalyticsCampaign URL Builderto create unique tracking codes for each email element. Al...