Google Analytics(GA4) usesa few additional UTM parameters(e.g., “utm_source_platform” and “utm_id”). We’re focusing on the five primary parameters noted above for the purposes of this article. As they tend to work across a range of web analytic platforms. UTM Source Parameter The s...
For more information on the purpose of each parameter, how to add them to a URL and how to find the data in GA4, check out myguide to UTM parameters in Google Analytics 4(we will go over some of the most important points of this article in the next section). No matter what, you ...
Example:utm_content=sidebar_link or utm_content=header_link 5. Term A term- or keyword-based tracking code identifies the keywords you've paid for in a PPC ad. If you pay for a Google Ads campaign to rank under the keyword "marketing software," you might add the following UTM code to...
If you’re not using Google Analytics every day it can be a nightmare to navigate. So many paths, so many reports and so little time to learn them. However, setting up your Goals is one of the most important business metrics you can track. That’s because Goals are actions you want c...
#1. What is the User ID feature in Google Analytics? #2. How to send user ID to Google Analytics 4? #2.1. Not everything can be a User ID in Google Analytics #2.2. Historical data, User ID length, and other quick tips #3. How to get a user ID? #3.1. Method No. 1: Asking...
Unfortunately, if you’re using GA4, you can’t fix this issue within the tool. Instead, you’ll need to head to Google Tag Manager and add upper/lowercase filters for each URL that is creating issues. Using ScreamingFrog to test Google Analytics ...
In this article, we’re going to discuss UTM parameters, the different ways to use them, and how to create UTM codes in Google Analytics. Let’s get started. What Are UTM Parameters? UTM, or Urchin Tracking Module, parameters are codes or tags you can add to a URL. They add bits of...
Microsoft Advertising can automatically add UTM tags to your landing page URL so you can use a third-party tracking tool, for example Google Analytics, to track how people got to your website. Auto-tags are applied to text ads, keywords, Bing Shopping Campaigns, Lodging Campaigns, image ...
To start, you can add UTM parameters to your campaign links. These are special tags that pass additional information to Google Analytics and help differentiate campaign URLs from regular links. If you are using MonsterInsights, then you can use the URL Builder tool to create links with UTM ...
The best way to achieve this is by building custom URLs with UTM parameters—small bits of code that you can easily add at the end of your URLs. In this article, we’ll explain how to effectively track all your marketing campaigns in Google Analytics using UTM parameters, ensuring your sma...