Before investing a lot of time and resources into marketing on TikTok, it's essential to learn about your target audience and what they're interested in. These details help you decide what type of content to produce and hashtags to use. Understanding your base demographics is a great first s...
TikTok has exploded in popularity over the last few years, quickly becoming one of the top social media platforms. On average, TikTok is logging 1.1 billion monthly active users worldwide. That's 25% of active internet users. This growing audience presents a massive opportunity for businesses t...
So, as you would with any other channel, research which portion of yourtarget audienceuses TikTok. Identify their pains, goals, interests, preferences forvideo content, and so on. Then, use that information to tailor your TikTok strategy. 2. Review your competition People are already following ...
Define your target audience. You can target audiences based on demographics, location, interests, device type, and in-app behavior. If you want to target women ages 19 to 25 in Denver who love Chipotle, so you can promote your new Mexican restaurant, that’s an option. You can both inclu...
Target audience: The specific demographic or audience segment you’re targeting can affect pricing. Advertisers may have to pay more to reach certain demographics or geographic locations that are in high demand or have proven to be more responsive to ads. ...
With1 billion users, TikTok provides you with bountiful opportunities to get your products in front of your target audience. According toHubSpot’s Social Media Marketing Report, social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on ...
The biggest consideration is your target audience. If they’re not on TikTok, you probably don’t need an account. According to a Pew Research Center surveyof U.S. adults, 48% of 18-29 year olds, 22% of 30-49 year olds, 14% of 50-64 year olds, and 4% of those 65 and older...
TikTok has become a household name worldwide. The popular social media platform enables users and organizations to create engaging content and live videos, increase audience engagement, earn money and more. TikTok is so popular that as of the beginning of 2025, there are 900.7 million active user...
For a start, TikTok hasmore than a billion monthly active usersand is still seen as an up-and-coming social media platform where you can easily connect with your target audience. In addition to the huge user base, Tori explained that “there are more consumers than creators,” which gives...
So, why should you invest the time in finding your target audience (aside from the nerdy fun of diving into stats and data)? There is a wealth of benefits to finding your marketing target audience, making the process well worth the effort. Increase ROI In marketing, return on investment (...