These personas give you a mock individual who represents the average person in a specific target audience. Different channels in your marketing strategy (e.g. TikTok, billboards, Facebook, radio ads) will be a better fit for some of your personas than others. Understanding the different types...
Instead, brands open user accounts on TikTok and, just like any of its users, create and post mini-videos. They can also pay to promote their videos to other users. The ultimate goal is to go viral and spur takeoffs, drawing in a huge audience for the brand's message. Light, fun ca...
These personas give you a mock individual who represents the average person in a specific target audience. Different channels in your marketing strategy (e.g. TikTok, billboards, Facebook, radio ads) will be a better fit for some of your personas than others. Understanding the different types...
You can film this video within TikTok and double-tap the screen while recording to switch to the camera that you’ll be using. When the camera flips to reveal yourself, look a little taken aback, as if it was a mistake that the audience got to see you. Then, overlay text with an ...
TikTok makes it easy to target audiences by general demographics and interests and even by devices. As importantly, it allows you to click on any video to see how many total likes, comments, and shares your video has garnered. The information can also help you understand audience play time...
How Will TikTok Shopping Impact My Business? It’s difficult to say at this early stage. It depends on which category you’re selling in and whether your target audience is on the platform. However, it does provide a fresh outlet to sell from and a new way to reach consumers. How Do...
TikTok now differentiates between its regular and more prolific contributors by allowing interested users to view their performance stats via pro-level accounts. These special accounts are designed to give contributors more insight into their performance online and how their audience is responding to thei...
An influencer is a brand’s ticket to accessing their target audience without having to build up that audience themselves. Let’s put it this way. In order for a brand to be successful and continue being successful, they need to expose their product to consumers who are most likely to buy...
What is TikTok saying about the bill? A spokesperson for TikTok equated it to "a total ban," saying it would "strip 170 million Americans of their Constitutional right to free expression" and "damage millions of businesses, deny artists an audience, and destroy the livelihoods of countless cre...
If a campaign underperformed, suggest a specific, data-backed adjustment, like adjusting ad spend distribution or refining target audience segments based on engagement patterns.This is why it’s important to include written notes next to important performance metrics. On Whatagraph, you can easily ...