If you want to use original content to attract new audience members and retain loyal customers, you need to be strategic. Think about how you can make your content different from what everyone else is publishing. If you achieve the right balance of originality, relevance and usefulness, you’l...
To start the process of creating insanely good online content, you need to be aware of a few key focus areas: Audience: Who’s your audience? What persona(s) are you trying to speak to? Journey: The buyer’s journey and what stage you’re creating content for Content types: What is ...
High-Performing Content Pillars: The Complete Guide Explore this guide to learn about content pillars and find out how to build them in your company. You will also dive into some prime examples of pillar content from the websites that successfully incorporate cluster strategy. ...
Developing an effective content plan is similar to embarking on an adventure to an exotic destination. To ensure you are on the right path and making progress, it is crucial that you have a clear idea of where your destination is and a way to find out whether you have made it or not ...
For example, if you discover an article that has a high bounce rate (i.e. people aren’t staying on the page for very long), then you might test shortening the intro, adding more valuable content, or writing in a different tone. Knowing your data is crucial to making money as a ...
For example, if your website has a blog, consider the types of blogs you can post on social media to increase web traffic and brand awareness. You can repurpose different types of content by making new content out of them. For example, your blog post can easily be turned into an ...
Whatever content marketing strategies or channels you use, having clear goals is essential for making them a success. Here’s a helpful diagram outlining some of the top content marketing goals related to different stages of the customer journey. ...
When it comes to pre-recorded content, one of the most popular platforms is YouTube. An example of a YouTube content creator is Matt D’Avella. He creates videos on topics related to habit-making, productivity, minimalism, and more. His videos on YouTube are typically between five and ...
Learn how to start a business and set up a company successfully. Explore the best way to launch a small online business, LLC, firm or partnership and grow it effectively.
Content is king when it comes to marketing. Learn how to build a strategy, create engaging content, and track your progress using this ultimate guide.