so Google uses readability as one of the factors it considers when determining how a web page ranks for a specific keyword. You don’t need to write content on par with “See Spot run,” but you should strive to make your writing as accessible as possible for people with different educati...
How to create content for social media FAQ Start your online business today. For free.Start free trial To succeed in the world of ecommerce, you have to find ways to stand out online. One way to increase brand awareness is a social media marketing strategy. This means creating high-quality...
5 Ways to Find Content Ideas Blog content ideas can come from just about anywhere — your content marketing team, your online audience, your customers, new data-driven insights, and social media are some great places to start. However, as all smart marketers know, your content needs to have...
Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I create content as part of my job, but I’m no content creator — at least not in the sense you’re here to learn about. But I do understand them. Content creators are membe...
To start the process of creating insanely good online content, you need to be aware of a few key focus areas: Audience: Who’s your audience? What persona(s) are you trying to speak to? Journey: The buyer’s journey and what stage you’re creating content for ...
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics. ...
Compared to selling products, it's easy to start a service-based business. As you need not worry about manufacturing or shipping anything. If you have the skill to solve a particular problem, people will come to take service from you. The profit margin is also higher than the investment am...
Consider your medium.Think about how your audience would want to consume your type of content, as well as what medium would convey your particular information best. For example, should you start a blog, launch a podcast, or write an ebook?
Many factors can affect this, like backlinks, content quality, and website authority, so it can be tricky to figure out. However, the Keyword Difficulty (KD) score in Ahrefs is a good place to start. This is because the higher this number, the more backlinks you’ll likely need to ra...
Content creation is a marathon, not a race. And before you start filming videos, taking photos, or drafting blog posts, it’s important to create SMART goals first. This way, you can forecast where you want to be, make informed decisions about your social media strategy, and get a cl...