Companies of all kinds are spending money on digital marketing agencies to do the job for them. If you’re here, we’re willing to bet it’s because you see an opportunity for yourself to start a digital marketing agency. It’s that true? Then buckle in, because this blog post will s...
It seems like every year, there’s always something new to be expected from the digital marketing industry. This shouldn’t come as a surprise though since Google, the world’s biggest search engine keeps changing its algorithms. And with tighter guidelines, it only means that webmasters n...
Content is an excellent lead-in to digital marketing for small businesses. It’s usually low-cost and perfect formarketing on a shoestring budget. Follow these three tips to kickstart your content production: Start a blog: You can add a blog page for free if you already have a website. ...
While the community is a reward in itself, the process of building membership can seem daunting when operating on tight budgets with limited staff and heavy reliance on volunteers.A digital marketing campaign is a coordinated series of actions executed online to achieve a specific objective or set...
Since I have worked at various B2C and B2B companies as a digital marketing manager, I started my own digital marketing agency. Even before you decide to start your own agency, make sure that you are having enough subject experience to be a digital marketer. If you do not have experience ...
So, how do you start a marketing campaign? Before you launch your marketing campaign, you need to establish some foundational details, such as your goals and budget. Establishing campaign goals and KPIs Your goals will guide your campaign’s strategy. A campaign geared toward attracting new custo...
by Digital Marketing InstituteOne of the areas that I consistently come across where marketers require training and mentoring is the process of developing a digital marketing plan. The goal of this post is to give those of you who are tasked with producing a coherent plan a tried and tested ...
How to Build a Digital Marketing CampaignMartin Kihn
In the most basic terms, digital marketing refers to any activity or strategy that you use to market your business—product or service—online. And bear in mind that “online” includes on a desktop, laptop, tablet, smartphone, or any other mobile device you can think of!
While the organic practice focuses on increasing brand awareness and building your customer base, paid advertising attracts new customers and increases conversions. The following tips can help you create a balance between the two and demonstrate how to start digital marketing with both ...