How to Build a Digital Marketing CampaignMartin Kihn
While the community is a reward in itself, the process of building membership can seem daunting when operating on tight budgets with limited staff and heavy reliance on volunteers.A digital marketing campaign is a coordinated series of actions executed online to achieve a specific objective or set...
The digital marketing campaign plan is how brands build their growth story. Many brands successfully implement a good digital strategy, and it is time to take some tips from them. So what are the ingredients of a successful digital marketing plan? The first would be to spend a good amount o...
Organic marketing is an unpaid digital marketing campaign employed to drive website traffic and increase brand awareness among customers from the search engine over time. It involves using optimized content to build your customer base without paying money for advertising. Organic marketin...
by Digital Marketing InstituteOne of the areas that I consistently come across where marketers require training and mentoring is the process of developing a digital marketing plan. The goal of this post is to give those of you who are tasked with producing a coherent plan a tried and tested ...
Think about exactly what you want to achieve through your campaign. What difference do you hope this campaign will make to your business? List these goals and make sure they meet the SMART framework — goals should be specific, measurable, achievable, realistic, and time-bound. ...
Your goal in creating personas is to get inside the minds of your target customers and to see things from their perspectives. When you understand what matters most to them, you can make a digital marketing plan that speaks to their deep desires and big challenges. ...
It seems like every year, there’s always something new to be expected from the digital marketing industry. This shouldn’t come as a surprise though since Google, the world’s biggest search engine keeps changing its algorithms. And with tighter guideli
An astounding 76% of business owners don’t have a strategy for online marketing, make sure you’re in the 24% that do with this handy guide. Outline Your Goals First things first, before getting started on planning a campaign, you need to have established the overall intended marketing goa...
Without a digital marketing plan added to your overall marketing mix, you’re missing out on an opportunity to grow your customer base. Because it’s a fact that the number of Internet users is growing each year. However, in order to make digital marketing work and give you the kind of ...