If you run PPC ads on other platforms (like Google, Bing, or Facebook), use this data to identify search trends and find keywords to use in Amazon listings. Another option is to use tools likeConversionIQ, HawSEM’s proprietary software, to find low-competition keywords faster. And identif...
Thankfully, setting up an Amazon PPC campaign isn’t difficult to do if you follow these simple instructions. Once you’ve gotten your first campaign set up, you’ll want to gain as much insight from your campaign as possible in order to make your PPC dollars an effective investment. For ...
Depending on the size of your business and the amount of money you have to spend on PPC, you may want to avoid trying to compete for some of the most high-cost keywords. You could find your budget eaten up before you’re able to get much traction. See if there aremore specific, lon...
Ads can appear at the top of SERPs as soon as your campaign begins. You have more opportunities to reach potential customers with hyper-specific demographic targeting. Plus, it’s much easier and faster to measure results from a paid ad than to track a blog post’s performance. On the ot...
How to set up your PPC goals Spending money without a strategy is one of the fastest ways to waste your budget. So how do you land on the choice for your business? Your campaign goals and how much you invest should align with your brand’s objectives. ...
PPC for SMBs #1: Paid and organic search PPC for SMBs #2: An introduction to Bing PPC for SMBs #3: An introduction to Microsoft adCenter PPC for SMBs # 4: An introduction to Microsoft adCenter Desktop PPC for SMBs #5: The Microsoft Advertising...
How to set up dayparting in Jungle Scout Cobalt In the competitive landscape of selling on Amazon, Amazon PPC advertising has emerged as a crucial tool for sellers to increase visibility and drive sales. Not only do sellers need to be sure they’re targeting the right keywords in their campa...
So how can you set up an eBay store the right way? This guide will give you a general overview of how to set up an eBay store and provide you with some insider tips to help you make your eBay selling account stand out from the competition. Understanding eBay Stores Selling on ...
How to set up YouTube Ads The first step to set up YouTube Ads is to create a YouTube channel. From there, you’ll be able to publish your video ads. Sign in to YouTube with your Google Account, then click on “My channel.” ...
While there are multiple kinds of PPC ads, we’ll be focusing on Google Search ads for these tips. 1. Get Familiar with the Ad Platform Before setting up your first PPC campaign, you’ll want to get familiar with Google Ads. So you can take advantage of all the features for maximizing...