Every time a user searches on Google, searches on a partner site, or visits a site/app in Google's network, the system runs an auction. And it considers advertisers’ bids as well as factors like ad quality and relevance to determine whether your ad will appear and where it will be pos...
Pro tip:As you build out your account over time, don’t limit yourself to just one campaign type. You’ll want to run a mix of campaigns that align withyour PPC goals. Just like a healthy kitchen is used to create a variety of meals, a healthy Google Ads account has a variety of ...
When most marketers think of Google Ads campaigns, they think of text ads on Google search results. But there are many types of campaigns—from video to mobile app ads—with a few important key steps to setting them up. Learn the ins and outs of advertising with Google and how to run G...
From here, you have two options for creating your first campaign: through Google Ads Manager or with Metricool’s Google Ads. Both of these platforms offer free ad tools, to run and analyze campaigns. Let’s run through how to create Google ads campaigns for each! Google’s Native Ads Ma...
How to Create Videos for YouTube How to Promote Your YouTube Channel Understanding YouTube Analytics How to Run a YouTube Advertising Campaign YouTube Marketing Tools YouTube Marketing Tips How to Create a YouTube Channel So, you’ve decided to create a YouTube channel. Great! Now, you’ll...
Sure, it is easy to start a campaign, but it is a far different story to run a successful Google Ads account.To make matters worse, complexity grows right alongside your account. In other words, the bigger your account becomes, the harder it is to manage. Where do you even begin to ...
These days, the most common way to run an advertising campaign is online. In this guide, we’re going to explore different types of ad campaigns and how to create one that works for your brand. What is an Advertising Campaign? You could ask 100 different people for a definition of an ...
How to Create and Run a Demand Gen Campaign on Google To create Demand Gen campaigns, you must have aGoogle ads account. Once logged in, click“Create”and then“Campaign”. Select a campaign name and if you’re promoting products, toggle on“Run a product feed campaign.” ...
Steve: Yeah totally, so it’s rare to have a PPC expert on the podcast, you kind of lose the [inaudible 00:09:22] online ads, so I thought it would be interesting to see Larry how you would actually run a Google PPC ad campaign for a completely brand new ecommerce store that just...
The multibillion-dollar tech company has been using ML in its proprietary PPC platform (Google Ads) for over a decade now. In fact, the aforementioned AdWords Express was developed to simplify the ad campaign creation process. With it, they could put a lot of the heavy lifting on the ...