From here, you have two options for creating your first campaign: through Google Ads Manager or with Metricool’s Google Ads. Both of these platforms offer free ad tools, to run and analyze campaigns. Let’s run through how to create Google ads campaigns for each! Google’s Native Ads Ma...
Google ads are self-serve, meaning you can set up and cancel an ad campaign at any time. You can sign up for a Google Ads account, add credit card billing information, configure ads and campaign settings, and have ads running within a day. There is no minimum or maximum spend for Goog...
Every time a user searches on Google, searches on a partner site, or visits a site/app in Google's network, the system runs an auction. And it considers advertisers’ bids as well as factors like ad quality and relevance to determine whether your ad will appear and where it will be pos...
The multibillion-dollar tech company has been using ML in its proprietary PPC platform (Google Ads) for over a decade now. In fact, the aforementioned AdWords Express was developed to simplify the ad campaign creation process. With it, they could put a lot of the heavy lifting on the ...
The app campaign for engagement is perfect because those specific actions that users do will contribute to more sales, retention, and a healthier user base. Like with other app campaigns, you need to provide some assets, a starting bid, and prepare a budget. Google’s AI will show all ...
While there are other options for running PPC campaigns, Google Ads is the best platform for reaching the most leads. Learn how to set it up!
It’s tempting to set up a campaign targeting the keyword “electrician” and just watch the leads come in. Google even encourages this with the actual landing page for Google Ads. (image source) We all wish it was that simple. But it isn’t. ...
Create a Successful Google AdWords Campaign Hands-on advice on how to improve ROIDimitry Karloff
Google has many requirements if you want to start with app campaigns for engagement. For a start, your app needs to haveat least 250.000 installsto ensure that your audience is large enough to reach your campaign goals.You also need to prepare a minimum amount of asset types ...
consider when creating your ads. Your budget is how much you can afford to spend on your ad campaign each day. You can start as conservatively as you want until you get a feel for how your ads perform. Google only charges you when someone clicks on your ad, not when someone sees it...