Is the Facebook algorithm leaving you confused and frustrated? You’re not alone. With the algorithm constantly going through updates, brands have a lot of anxiety about how these changes impact their organic reach. And marketers on Facebook have a right to be concerned, considering Facebook re...
Facebook announced last week that they are updating the News Feed algorithm to prioritize posts that create conversations and interactions between people. In their definition, these are posts that people share and react to, and that “inspire back-and-forth discussion” in the comments. “We’re...
Meet the “Facebook algorithm changes 2018”. Facebook Twitter Google+ It’s here to make our lives harder. Sorry. Seriously. For us as well as for you. We’re all in this boat together. That being said, that’s where we come in. We’ve been studying, and experimenting. Below, we...
The Facebook algorithm is a set of rules and systems that rely on machine learning to determine which content appears in each user’s feeds. This system interprets user data to curate personalized feeds based on their interactions, interests, and creations within the app. With the introduction ...
This is the “spend money to make money” option. Put more money into successful ads, and they’ll reach larger groups of people. The secret to vertical scaling lies in slow and steady increases. Sudden, dramatic budget increases will throw off Facebook’s algorithm. Your data can suffer...
It’s arguably the worst thing that could happen to Facebook, which relies on a steady stream of engaging content to keep users coming back to the service. The company needed to make the algorithm change to nip this problem before it gets out of hand. “Our top priority is keeping you ...
2. Don’t resort to engagement bait With the new Facebook algorithm change, you may be tempted to do whatever you can to boost engagement and keep your Page’s content prioritized. If you go too far, however, you’ll end up hurting because of it. ...
It’s based on insights from hundreds of successful indie authors and self-publishing pros who’ve turned thoughtful systems into ongoing sales. Whether you’re marketing your first book or looking to refresh your entire approach, you’ll walk away with: ...
This is where the refresh token comes in handy. JWTs have an expiration time. In the case of our application, the access token should expire quickly, while the renewal token should have a much longer validity. In this way, we will be able to renew the token periodically and save it on...
the proportion of video engagements diminishes for a while. For Facebook to make a more significant algorithm change localised to one small country makes sense from a testing perspective. Around March, video engagement has stabilised, yet it has also clearly increased as a proportion of total enga...