you’re in the right place. We have all the info you need to identify how you can achieve better performance on your Facebook posts. We understand… Sometimes it can feel like you’re all alone out there!
Don’t overload images with text.AlthoughFacebook removed the text limiton ads, you don’t want to add excessive text to your ad image. Facebook has found that ads with less than 20% of the image covered with text perform better. So keep your text short and concise. Use the correct ...
Increasing your ad budget, especially in the initial stages, can improve your targeting. This is referred to as Facebook’s learning phase. Injecting a higher budget in the beginning results in faster learning. 2. You might be using an incorrect objective. Since you want to get leads from F...
Last but not least, once you have your content in order, easily view, share and collaborate on your content calendar. Sprout’s Publishing Calendar gives you an overview of your social media publishing schedule. You can share this calendar with team members or clients to improve visibility. Her...
Stories are one of the most engaging formats on Facebook, offering a quick and visually dynamic way to connect with your audience. However,only professional accounts canschedule Facebook Storiesthrough Meta Business Suite. If you have a personal account,Metricool allows you to schedule Stories effo...
Posting on Facebook: a quick refresher As a business, you can use a Facebook post to advertise a sale or event, offer a discount, promote new products, and even just share interesting videos, links and images that promote your brand’s lifestyle. What’s most important when it comes...
Share X Facebook LinkedIn Email Copy Link Growing your Facebook presence is easier said than done. And if you’re a marketer on Facebook, you know this all too well. After all, the Facebook algorithm is consistently throwing curveballs at businesses trying to figure out how to reach cust...
Meta’s team works to improve the algorithms so users can find more value when on the app. Facebook’s algorithm goes through four steps to gather information and determine relevancy. These four steps include: Inventory: The first question the Facebook algorithm asks is, “What content has be...
Unlike its predecessors, which assigned generic point values to post formats, the current algorithm adapts to individual user preferences. So, for example, if you never, ever, interact with photos in your News Feed, Facebook's algorithm will pick up on that and show you fewer photos over ...
Another way to improve speed on your site is via ‘caching’. This involves saving some of your site’s data in a place that’s easier and quicker for a visitor to access,- often either on a third-party server closer to where they’re located, or in their browser....