Facebook reach and impressions are obviously important. But you ideally want to boost your interactions alongside your reach. Doing so means exploring new ways to drive engagement. This will send signals to the Facebook algorithm to show your posts to as many people as possible. 6 proven ...
Since Facebook made the algorithm announcement, these are all things we’ve been trying to do. 4. Dabble in paid ads and boosted posts. Boosting posts or running ads can be a great way to expand your reach and increase engagement. Once you’ve determined the types of content to shar...
This is useful when you’re more concerned with profitability than the sheer number of conversions. This configuration prompts the platform’s algorithm to adjust its bidding in the ad auction to meet your set return target. If Meta can’t reach your set minimum ROAS, however, your ad spend ...
An efficient way to increase your Facebook followers is by getting help from others. For instance, you can partner up with a similar brand whose audience may find your business interesting. Similarly, you can partner up with an influencer with your target audience. So, your business will reach...
Facebook announced last week that they are updating the News Feed algorithm to prioritize posts that create conversations and interactions between people. In their definition, these are posts that people share and react to, and that “inspire back-and-forth discussion” in the comments. ...
Facebook reach is the unique number of people who have seen your posts, page, or advertisements. To increase your reach, you have to ...
Fortunately, beating the Facebook algorithm could be as simple as understanding how it works. That’s exactly what we aim to address in this guide. Let’s find out how the Facebook algorithm works and how you can use it to boost your Facebook marketing strategy. What is the Facebook alg...
How to scale Facebooks ads Beyond the “what” and “why,” you also need to know “how.” Try one of the following methods. Increase your budget Facebook ads vertical scaling is the most straightforward way to supercharge your ads. But when is scaling worth the extra money? When you...
Facebook’s algorithm favors variety, so don’t stick to just one type of post. Instead of only publishing text-based updates, mix invideos, Reels, Stories, carousels, and pollsto keep your content fresh and engaging. Experimenting with different formats not only prevents your feed from feelin...
How to Use Facebook Ads Now that you understand what Facebook Ads are, let's explore how to create a winning campaign. 1– Define Your Goals Before launching your campaign, it's essential to define your goals. What do you want to achieve with your ads? Do you want to increasebrand aw...