Why is a Competitor Analysis Important?Competitor analysis helps you better understand the space your business operates in. It’s a crucial step if you want to remain relevant in your industry. Watching what your competitors are doing gives you a more accurate starting point when considering your...
Conducting a thorough competitor analysis should be a crucial part of your business strategy. By proactively understanding your competitors, you can anticipate their moves and stay one step ahead, and a successful competitor analysis will help your business: Learn best practices to market and sell mo...
What to Include in a Competitive Analysis The factors you include in your competitor analysis depend largely on your goals and industry. For example, an online pet store owner will want to see what products their competitors sell that they don’t. A SaaS company, on the other hand, will pr...
How to perform a competitor link analysis in three steps This simple process can uncover a lot of link opportunities by looking at the common links that your immediate competitors already have. 1. Identify competitors You may already know who your competitors are and can use that list later in...
Is there aSERP Featurepresent, and if so, what’s the format? In this case, there is a Featured Snippet in a list format. When I click into theURLthat has captured the Snippet, I’m looking for the on-page attributes that have been implemented, such as an H2 tag and a bulleted li...
A Simple 2-Step Process To Developing A Winning Marketing Strategy ByRunning A Competitor Analysis Step #1: Identify your competitors. If you don’t already know who your competitors are, finding them is the first step. So, get out a pen and paper orspreadsheet!
Research your competitors' pricing strategies. Determine if they offer lower prices, premium pricing, or any other pricing models that may give them a competitive edge. Opportunities and threats Besides strengths and weaknesses, it's vital to identify the opportunities and threats present in the mar...
However, if we want more actionable insights, we’ll conduct a competitor keyword analysis. Beware of guessing! Your true search rivals aren't who you think they are. Learn how to find (and outrank) them in our SEO Accelerator webinar. Zero fluff, all strategy. ...
The competitor analysis simply looks at what your business’ competitors are doing in the marketplace. More specifically, an analysis provides insight into how the activities of competing businesses on your radar compare to your own business activities. This offers an indication of what your unique ...
emerging players. Every market is evolving with new businesses establishing themselves and older businesses shifting their offerings. These shifts could impact your market position or present opportunities. It’s, therefore, essential to monitor competitor development so that strategies can be adjusted ...