How to Cold-Pitch a ReporterShel Horowitz
In the media, individual journalists have their own specializations (referred to as a"beat"). Instead ofsending your pitchto the general email address of a news outlet, it is best to address it to the person most relevant to the subject you’re writing about.In other words: make sure you...
As for how Microsoft could benefit from its investment in OpenAI, OpenAIofficially licensedits technologies to Microsoft in 2020 in a then-exclusive partnership. Indeed, Pitchbook has described the deal as an “unprecedented milestone” for generative AI technology. Since then, Microsoft has made goo...
To lay the foundation for your store, the foremost points in ourShopify SEO checklist, you need to start with the basics of setting up your website and online store. Just buying a domain and designing a website is not enough to prepare your site for effective SEO. There are several impor...
Establish credibility in your pitch. Illustrate why a reporter or producer would want to have your client on the network show rather than some other joe-schmo. In digital marketing, this concept is most commonly thought of as authority. It likely won’t be the lead of your pitch, but it ...
Learn how to pitch like a PR pro and rack up media mentions to get eyes on your content. #1 –Create a Worthy Asset Whether its an eBook or an Interactive Guide, the piece you have to promote will determine much of your promotion. Start by assessing your content and getting a firm un...
How to Pitch a Reality Show. Where & how to pitch & sell reality shows. Turn ideas into great pitches. Ultimate guide by 2 successful reality producers.
Have a Q&A call to help your email subscribers (and then email them the replay recording!) Schedule a video meeting with a potential brand partner (to make your pitch more memorable!) Invite another blogger to collaborate through a video proposal (where you share your screen to bring the ide...
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8. Help a Reporter Out (HARO) 9. Competitive Analysis 10. Social Media Branding 11. Testimonials 12. Donations FAQs Final Thoughts on Building Backlinks What are Backlinks? A backlink is a link on a website that is linking to your website. ...