But perhaps most importantly, you can measure foot traffic levels next to the total number of orders you processed tosee if your staff are turning opportunities into sales. The more data you have to interpret, the better equipped you are to spot patterns, measure your store’s performance (di...
In-store pickup is the easiest way for Shopify merchants to offer in-store pickup as a delivery option at checkout, while ensuring they have inventory on hand to fulfill the order and that retail teams can easily prepare and notify customers when their order is ready for pickup. What is ...
Bored employees can be a turn-off for potential buyers walking past your storefront. Ensure your associates are aware and mindful of how they look and act even when customers aren’t in the store. Remind them to be welcoming and busy all the time, so they entice potential buyers. Create ...
Nothing turns customers away faster than a stale and outdated store, so if you want to improve foot traffic, one of the first things you should do is update your company’s windows and in-store displays and ensure that they are in keeping with the seasons and current events. Don’t have...
One way to measure the impact of an in-store retail event is by tracking event attendance. The number of attendees provides insight into the event’s reach and popularity. By comparing attendance numbers to previous events or industry benchmarks, you can gauge the event’s success in ...
From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store SalesReports on the demise of bricks-and-mortarstores aren't just greatly exaggerated, they'resimply untrue. Despite the rise of the internet,e-commerce and Amazon, in-store purchasesstill...
While the correlation between Snapchat and in-store traffic was difficult to measure, the employees asked customers where they first saw the product they were buying. And “Snapchat” was the answer more often than expected, assuring Munk Store that their strategy was working. ...
We can add CBGs together to measure neighborhoods, cities, counties, states, and even the entire country. Step 3: Create curated datasetsWe have datasets depending on your data maturity and needs: Foot Traffic Data, Dynamic Trade Areas Data, and Cross-Visitation Data. It’s tempting to ...
Evaluate the foot traffic/performance of a potential site Forecast capture rates for new sites Specifically to the end of improving site performance, retailers use human mobility data to: Measure the performance of a specific site beyond revenue Discover patterns in foot traffic and cross-shopping De...
Consider foot traffic, local events, and popular gathering spots. Be sure to research local regulations and permitting requirements for these different locations.Step 2: How to write a business plan for a food truck With any business venture, a business plan is key. This comprehensive document ...