corporate imageThis book considers the importance of brand and reputation and the author presents each of these terms, how they are used and the distinction between the branding and the reputation in an organisation. Whilst the brand is who you are, the reputation is how you are perceived, ...
Corporate sentiment can spell the success or the demise of your organization, but how can you manage or measure it? This is a crucial consideration for organizations of all sizes, but few take the time to monitor corporate sentiment—until it’s too late. Like many features of reputation mana...
Specialist firms in reputation assessment can measure the value of reputation by analyzing the various components that stakeholders consider the most important. The value of each factor can be compared against the relative value all the other significant factors adding up to stakeholder perceptions of t...
A CEO’s reputation impacts corporate reputation, customer loyalty, investor trust and more. Find out how to improve it with CEO reputation management.
Thinking on how to measure brand reputation, companies often overlook this metric. For some CEOs, it is insignificant. However, up-to-date statistics can change such opinion. For 66% of zoomers, a company’s values matter the most, global marketing agency LEWISfinds. Just 1 in 5 employees...
Unfortunately, many brands ignore customer feedback, which can lead to lost sales and a bad reputation. The answer? Actively monitor customer satisfaction to take meaningful action. Steps to measure customer satisfaction Set milestones and goals ...
Figure 1. Micro-level empirical corporate social responsibility (CSR) research: CSR functions and the corporate social performance (CSP)-CFP relationship (own illustration). Management of reputation. Several studies investigate the impact of reputation management on the CSP-CFP relationship. Some author...
financial performance calculated by dividing net income by shareholder equity. Because shareholder equity is equal to a company’s assets minus its debt, ROE could be considered the return on net assets. ROE is considered a measure of how effectively management uses a company’s assets to create...
Product reputation. Overall customer satisfaction can also be a critical point of value in a product or service offering. How to measure customer satisfaction scores Customer satisfaction surveys are distributed using communication channels such as email, social media, a post-purchase pop-up screen, ...
It also anchors a company’s environmental, social, and governance (ESG) priorities, which measure societal impact and external risks. However, for some it can be surprisingly difficult to articulate their company’s exact purpose in society. Others may lose si...