The results show that poor corporate reputation makes building strong brands difficult, but a good reputation is no guarantee of success. The elements of corporate reputation that seem to matter most to consumers in practice are perceptions of fairness toward consumers, and perceptions of corporate ...
Customer satisfaction and corporate reputation have both been studied as antecedents of customer loyalty. Of the two constructs, however, customer satisfaction has received much greater attention in the literature. Investigation of the relationship between the three constructs is undertaken through a study...
Good corporate governance often goes unnoticed in the public sphere. One example of a company with a reputation for good corporate governance is PepsiCo. In its 2020 proxy statement, the company outlined its leadership structure and changes to the compensation program, as well as input from invest...
An emerging critical theme in the nascent field of corporate marketing and corporate identity is the identity/strategy dyad. However, little empirical rese... HW He,JMT Balmer - 《Journal of General Management》 被引量: 5发表: 2017年 Building BP's Reputation: Tooting Your Own Horn 2001 -2002...
What is the purpose of corporate social responsibility? Corporate social responsibility programs aim to give structure to a company’s efforts to give back to the community, participate in philanthropic causes, and provide positive social value. Businesses increasingly turn to CSR to make a difference...
Create a Reputation Development Strategy Developing a solid reputation developmentstrategyinvolves several key components:Corporate Social Responsibility(CSR) initiatives, thoughtful article marketing, active social media engagement, and meticulousreview management. Companies should define their purpose and invest ...
Take control of corporate sustainability ESG initiatives represent your first step towards a more equitable, more sustainable future. Coupa is here to help you take control of your journey with complete, end-to-end visibility and insight into all of your business spend....
Accidents involving major environmental impacts, such as theDeepwater Horizon oil spillof 2010. As an aside, it’s worth nothing that the increased focus on environmental, social and corporate governance (ECG) these events are more and more damaging to an organization’s reputation. ...
Corporate social responsibility is the practices companies undertake to make a positive impact on people and the planet, while still making a profit.
Positive reputation.Companies that contribute to nonprofits stand out from competing businesses, both in the eyes of customers and prospective employees. When companies participate in corporate giving, they show that they’re committed to making the world a better place and upholding their company value...