With Gmail ads, we are able to do just that. You might already be familiar with in-market audiences, but for those who aren’t, it’s where Google’s algorithms identify people who are ready to make a specific purchase based on the type of emails they are receiving. Let’s say, for...
Next up was Tim Hesterberg from Google, who talked about how Google determines the effectiveness of display ads for its customers. When a brand-name company places a display (or banner) ad on a popular website like ESPN.com or CNN.com, it can be hard to judge its effectiveness, because...
and that several techniques are used to minimise the bias inherent in using an observational, rather than experimental, process to make the estimate of additional visitors. (For example, Google tests the uplift of irrelevant “decoy” phrases, like searching...
“Google Maps ads provide an easy way for retailers to promote their businesses to people in the local area,” says search expertKevin Miller. “By adding a Google Maps ad, retailers can include a map of their location, as well as driving directions and contact information. You can also ad...
5 Top Strategies to Optimize Google Ads 1. Use Assets Assets (which used to be called ad extensions) are additional pieces of information you can include in your ads to make them more interesting and clickable. This extra information can help your ads stand out from your competitors’!
Google Ads is one of the most effective PPC channels out there. In this guide, we give you the nitty gritty about how to start advertising on Google.
7 minute read TO TOP 24,859,684+LEADS DRIVEN FOR CLIENTS $10,085,355,239+REVENUE DRIVEN FOR CLIENTS 3,212,407HOURS OF EXPERTISE 500EXPERTS ON STAFF Celebrating 25+ Years of Digital Marketing Excellence Ready to speak with a marketing expert? Give us a ring ...
When someone clicks on an ad, they expect to see a page that’s relevant to that advertisement. Instead of sending visitors to a generic page on your website, you can create a dedicated Google Ads landing page to get more conversions. Over the years, we have created landing pages for ...
Every second, there are billions of searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google Ads is an effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of product...
Google Ads offers a range of powerful tools to help advertisers stand out and achieve better results. Ad extensions are one of the most effective of these tools as they play a crucial role in making your ads more compelling. In this article, we’ll explore the various ad extensions in Read...