How to Improve Your Google Ads Impression Share Take a look at the impression section of the WordStream dashboard graph for a client I have been working with. When they signed onto WordStream at the beginning of September, their impression count was 12,839. The client was focused on how exa...
Google Local Services Ads work on a cost per lead basis (as opposed to PPC ads, which operate on a cost per click basis). Advertisers are only charged for the leads they receive, not the number of clicks or impressions their ads get. Advertisers in the United States also have the option...
WordStream also helps you find thebest way to group your keywordsfor an optimized Google Ads campaign structure. The key to high Quality Score ad groups is—you guessed it—relevance. All the keywords in an ad group should share a high degree of meaning. For example, let’s look at a pe...
As Google Ads Quality score is affected by CTR, it becomes imperative to know which ads are performing better. Google shows the most relevant ads so you must know which is the best landing page -ad copy combination for your campaign. Even little changes can bring a lot of impact on how ...
How To Dramatically Improve Your Google Ad Ranking Are you confused about how the Google Ad Ranking algorithm works? One of the most common questions I am asked as an Google Ads Manager is ‘How does it work out how much I pay per click’? In this article I reveal how Google Ad Rank...
The point is simple: your account structure needs to work for you and your unique advertising needs!That said, there are a few rules that every Google Ads user should consider when organizing their accounts:Understand the metrics that contribute to your performance Segment campaigns into relevant ...
1. Manually Place Google AdSense Ad Code in WordPress You’ll start by clicking on the Ads menu in the left column and then switching to the ‘By ad unit’ tab. From here, you need to click on ‘Create New Ad.’ You will be asked to choose an ad type. You can select from Displa...
How to Create a Google Ads Campaign To run Google Ads, you must have a Google Ads account, which you can create throughthis link. Then you will add your business information including your name, website, phone number, and app. From here, you have two options for creating your first camp...
Talk to sales Google Maps ads are a form of online advertising that helps your store locations get found by local shoppers on Google Maps. When someone searches for a local business on Google Maps or Google Search—for example, “shoe store near me”—a local search ad will show and ...
2. Improve the position of your Bing ads on web pages Whenever someone searches for something on a web browser, they usually go through the first 5-8 options and open one. People scrolling down are fewer, and those who go to the next page are rare. So, you need your ad to be in ...