You'll go from spending hours creating content to making engaging content fast and Jordan will take you through each step on screen. By the end of the course, you will have defined your audience, understand that not all platforms are made equally and be driving traffic to the major marketing...
Making good, engaging content can be difficult. Try doing it with a team of two. Read on for more insight into what it takes to make content with a small team. You may have noticed an uptick in high-quality and actually enjoyable video content across your social media feed, for everythi...
Look at other creators in your niche and research what content performs best for them (you can look at their likes, comments, and views and make note of which reels/posts have performed better than others). See if you can create something similar with your own take on it. Speak to your...
The message of this story needs to be clear and straightforward. If you’re marketing your brand on social media, make it a rule to add an image orvideoto everything you post. Getcreative for your brand. This way, you hit the key points to make a post trend. Post photos or videos ...
It can do one of these things or all of them. Whatever the case, make sure to keep these elements in mind when creating content. Of course, align the right elements here with your initial content marketing goals. If your content doesn’t meet any of these elements, your audience will be...
How else are you going to write decent content? With a so-called “boring” industry, however, it can take a lot more effort to make yourself dig in and gain more than a superficial understanding of the industry. Yet that’s where all the interesting information lies. Take something like...
Always use short sentences and paragraphs. The use of long sentences and paragraphs will make the content difficult to understand for users. To facilitate reading, you can use bullets and numbering. Headers (H2) and headings (H3) are mandatory to include in the content to make the text more...
By making content loyalty your goal, you make it palatable that more of your brand's goals are attainable. What are your thoughts? Do you think loyalty is the right goal for your content? [Ed. note:A big shout-out to Moz teammates Matthew J. Brown and Jay Leary for the insight they...
1. Ensure that Your Content Matches Your Headlines One of the biggest reasons why people don’t finish an article is because there is a disconnect between what the article promises and what it delivers. Disconnect usually happens when you make a bold statement in the title, but fail to back...
How to Make Sure You are Creating Relevant Content Every Time?The best way to ensure your content is always relevant is to have a process.Here’s what that process looks like:Step 1 Research Your AudienceI’m not just talking about their age, gender, or location. I’m talking about ...