Planners tasked with creating a video-on-demand strategy may be surprised to find the take more challenging than it first appears. "Until recently, event content professionals planned event content and created key performance indicators (KPI) aligned to event content production and event marketers foc...
In the first post of this three-part series, we’ll discuss the importance of knowing your target audience, gathering valuable information about them, and developing buyer personas to lay the foundation of creating more engaging content for your brand....
Whatever that answer is, your content needs to be engaging if you want to accomplish those goals. What is engaging content? Well, it all depends on whom you ask and how it’s measured. For us, engaging content is all about getting results, such as: Increase in traffic Clicks Opt-ins C...
Only add engaging content that supports your main points You might have a great chart, picture or even phrase you want to add, but when creating every slide, it’s crucial to ask yourself the following question. “Does this slide help support my main point?” If the answer is no, then ...
7. Stick to guidelines for creating an efficient app UI When designing a UI for an app, it is important to follow user guidelines pertaining to the OS. Trying out innovations with navigation, gestures and interactions should be aligned with the present standards. One should implement UI design...
to their audience. We acknowledge the questions and problems our clients’ audience may be facing, and create content that provides them with answers and solutions. If you need help creating engaging content that will set your brand apart and help you foster more meaningful engagement,we can ...
When you’re next crunched for time, consider using one of the following ideas to get engaging content up in just a couple of minutes. Give these ideas a try the next time you find yourself in a crunch. Use a video to answer a question.You don’t need to the most expensive equipment...
Top 10 Tips for Content Marketing Success Let's start with the most critical question – what is content marketing? In its simplest form, it’s creating and sharing valuable information that attracts and maintains an audience. Instead of bothering individuals with sales pitches as regular ads do...
Are you a morning person? Schedule your writing for the early hours. More of a night owl? Set aside time in the evening. Remember, there’s no ‘one-size-fits-all’ approach here. What matters iscreating a schedule that suits your lifestyle and sticking to it. ...
You can’t predict what content will go viral and what won’t. However, if you follow the tips outlined in this article, you will give yourself a better shot at creating quality content that resonates with a wider audience.