Email marketingis vital to any business’s success. For every $1 that a business spends on its email marketing strategy, it gets an average of $36 in return. That means that youremail campaigns have a potential ROI of 3600%! If you want your small business to reach this level of succes...
No single email marketing strategy will work for everyone. A strategy that delivers great results for one company might only offer lackluster results to another. While you can take inspiration from the strategies behind the best email marketing campaign examples, make sure to customize your strategy ...
How to make an email campaign workHelen Dowling
One of the most valuable aspects of an email marketing campaign is the data it provides. Opens, click-throughs and unsubscribes, along with information about what time customers engaged and across which devices, are all rich material to help build a 360-degree view of your customer and ...
Furthermore, email outreach gives you a unique chance to tell your brand’s story and make a compelling case for your offering. Besides blog posts, most web copy is short and to the point. While you can still present your brand’s value proposition this way, you’ll often need multiple ...
Your marketing email campaign CTA should be simple and unmissable. Use buttons like “Get Your Discount” or “Claim Offer”. Avoid weak phrases like “Click Here.” Keep the CTA above the fold and make it pop with color.Tip: Don’t be afraid to repeat CTA at the bottom for those who...
The key to a successful email marketing campaign is to ensure your emails are constantly being read and opened by your readers. Learn more! How To Create An Email Marketing Campaign That Gets Read Email marketing campaigns help you market your business to your target audience with the right mes...
Email marketing campaigns are necessary for any business looking to expand its customer base and increase sales. This blog includes 12 tips for you to send your first email marketing campaign.
Before we share our top email marketing tips, let’s first make sure we’re all on the same page by clarifying what exactly we mean by the term. We like how email marketing experts, Mailchimp,describeemail marketing as: A form of direct marketing that uses email to promote your business’...
Think about exactly what you want to achieve through your campaign. What difference do you hope this campaign will make to your business? List these goals and make sure they meet the SMART framework — goals should be specific, measurable, achievable, realistic, and time-bound. ...