One of the first things you should do as a business owner is to purchase a domain and create email addresses for your email campaigns. Even if you don't feel a website is essential to your business, you want a domain name if you do any email communication. It would serve as an...
Calls to action are an important part of any email campaign, but their degree of importance can vary based on the type of email you’re sending. If it’s a transactional email, for example – one that is automatically triggered when a user takes a specific action – the call to action ...
Creating a dedicated landing page to host your opt-in form is also smart. You can link to that page almost anywhere, from customer receipts to employee email signatures. In-signature links are helpful for building a business-to-business (B2B) email marketing database, especially when the sales...
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If a picture is worth 1,000 words, then... Video has the ability to convey an incredible amount of information very quickly. Instead of having to read a 20-page report, or go through an entire email marketing campaign, users can instantly understand your products or services.With the rise...
Use a tool like Linkpop to give social media bio URLs more power. Rather than one link, your Linkpop microsite can link out directly to your shop—and your lookbook, too. Create an email marketing campaign or social push to tease your upcoming collection or announce its launch. Link all...
Aaron CourdyDonna Wells
The acid test for the effectiveness of your email campaign is the CTA button. How your email copy successfully converted a subscriber is analyzed through the performance of your CTA. Depending on the objective of the email and the industry your target audience belongs to, you can have multiple...
Okay, so mobile-friendly emails are essential. Great! Now how can you take that knowledge and use it to build your small pet business? Here are seven mobile email best practices for you to consider when creating your next email campaign. These are simple, actionable item...
What is a go-to-market strategy or plan? You know you need a long-termmarketing strategyto keep your business going. A go-to-market strategy or GTM strategy)is different: It has a fixed timeline tied to a specific launch. Think of it as a guide to bringing your new business model, ...