As the space gets more crowded, it becomes even harder for brands to find the best influencers, and micro-influencers, to partner with to achieve their marketing goals. Luckily, tools like influencer marketing hubs, influencer marketing tools, and other influencer management platforms make it ...
61% of consumers say they trust influencer recommendations as much as recommendations from friends or family, so there’s no time like the present to build an effective influencer marketing strategy. If you believe influencer marketing is still a fad, take a look at these statistics: 80% of ...
Influencer marketingis one of the best ways to get the word out about your small business. Consumers generally trust recommendations from their friends, family and network more than from traditional marketing sources. And, with the rise of micro-influencers, influencer marketing isn’t just for gl...
Influencers have been popularly used to promote brands and products through sponsoredposts on social media. Usually, this involves product placements and brand mentions, and the influencers generally get paid per post. But brands are also realising the effectiveness of working with influence...
Influencer marketing isn’t going anywhere, and if you’re not currently utilizing this powerful marketing channel, you’re missing out on a key component in today’s digitally savvy consumer market. Tapping into influencer audiences and their engagement is a wonderful way to increase brand ...
How to create an influencer marketing strategy Great examples of influencer marketing What is influencer marketing? Influencer marketingis defined as a form of marketing that lets brands leverage the trust and audiences that influencers have built over the years to gain visibility with potential custome...
Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are likely to trust an ad featuring an influencer, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will usesocial media...
Influencer marketing has been shown to produce a return on investment that’s 11x higher than the other traditional forms of marketing. CBT News also reported that more than 71% of consumers have a higher likelihood of purchasing something if it is recommended by an influencer. Teaming up with...
Influencer marketing is a subcategory of social media marketing that involves partnering with content creators or influencers to promote a product, service or a brand. The influencer produces and publishes content about the brand or product, and the brand pays them with cash, free products or, ...
Why influencer video marketing is perfect for brand growth Influencer marketingis a little bigger than most marketers think. In the last five years, it’s ballooned into aUSD $5 to $10 billion industry. Image Source:Mediakix And when it comes to influencer video marketing, brands stand to gai...