Influencer marketingis one of the best ways to get the word out about your small business. Consumers generally trust recommendations from their friends, family and network more than from traditional marketing sources. And, with the rise of micro-influencers, influencer marketing isn’t just for gl...
Influencer marketing for small businesses can put your product on the map! Read here on how influencer marketing can help your small business grow!
Determine the people you’d like to reach, and feel free to get specific, because influencer marketing allows for micro-targeting. For example, if you want to raise awareness with male gamers aged 18 to 30, it’s possible to find an influencer popular in that niche. Consider whether your ...
Influencer Marketing: What’s In It For My Business? This entry was posted in Press on February 8, 2021. Eric Dahan, CEO of Open Influence, was a guest on The Entrepreneurial You Podcast. This podcast, hosted by Heneka Watkis Porter, is aimed towards the podcast’s community of “Peak ...
Explore all the ways behind why influencer marketing is essential in growing and expanding your retail business in 2021.
How could a local business make a splash in a world of national influencers? Small businesses don’t need to feel intimidated by influencer giants. It’s possible for a company of any size to take advantage of this marketing to grow its business. The key to success is strategy, planning,...
Influencer marketing is a popular tactic for several reasons. Not only can it increase brand exposure quickly, but it's also a cost-effective way to get your business in front of consumers who are likely to be interested in your product. However, you must identify influencers who are a goo...
Discover the top influencer marketing tools to boost your brand’s reach and engagement. Learn about platforms for finding influencers, and measuring ROI.
Chapter 2: How to Grow Your Business with Mutually Beneficial Influencer Marketing Referrals have long since been one of the most effective marketing strategies. If you have a problem and one of your friends tells you about a great solution for it, there is a good chance that you’ll go bu...
In other words, if you work in the business of T-shirts, send the influencer not just one piece, but a whole box. And turn the delivery into an event. As Ecko toldThe Tim Ferriss Show: “My friend Ryan Holiday did the marketing for American Apparel and instead of sending some small ...