How can you optimize your website to make sure it is present in search results? How can you improve your digital marketing strategy? What metrics should you measure to create an effective digital experience? How do you use resources at your disposal to build a high-performing content str...
Marketing tactics that have worked in the past might no longer be viable, and you’ll need to pivot your messaging to better align with the times. In this article, we’ll highlight 6 steps you can take to help you revisit—and make updates to—your marketing strategy during times of ...
Chapter 1 of the book "Marketing Strategy Desktop Guide" is presented. It discusses managing of marketing strategies and digs into the origin of such strategy which accounted to the military tactics. It also explores the five primary strategy principles of speed, indirect approach, concentration, ...
So, a marketing strategy is not some dusty old document that you put on the top shelf and forget about it. It's a vital process of discovering your company's top goals and objectives and ways to achieve them. That becomes a blueprint or a ...
Video email is one of the hottest trends these days when it comes to video marketing. To create a phenomenal marketing strategy, it is important to keep up to date on the latest trends and keep tabs on how the market is changing. Well, the market is definitely changing, and video marketi...
A marketing strategy is essential to effectively nurture your customers. Get powerful results by weaving together emerging trends and proven strategies.
How to Improve Your Digital Marketing Efforts [Smart Tips] Worried about your digital marketing performance? Seeing your competitors get better results can be frustrating. However, with the right strategies, you can enhance your digital marketing efforts
I guarantee this – if you’re trying to create a product, service or marketing strategy with just you + your computer, it will fail 99% of the time. (I actually don’t know anyone in that 1%, but I’ll leave a little wiggle room just in case…) It’s so easy to hide behind ...
You don’t have to figure out how to scale everything your content marketing does at one time. Instead, implement these five tips both deliberately and as the opportunity arises. See what works and doesn’t, adjust, and continue to scale an even stronger content marketing strategy. ...
who you’re pitching to, it’s time to create your message. Your clients have a problem that needs to be solved and something that is standing in the way of that solution. Your marketing message needs to communicate how your product or service will solve their problem and improve their ...