Here’s the truth: you can never improve anything if you’re not tracking it. But it doesn’t have to become your full-time job. With the Simple Marketing Metrics Guide, you can get started in just a few minutes. Step 2: Talk With Real People If you want to know any ‘secrets’ ...
Marketing ManagementAbility is one of the hard targets for enterprises to develop brands. It is necessary to continuously improve traditional marketing channels, pay attention to brand publicity and promotion, promote multi-level commercial channel construction, and achieve the integration of "production ...
In the grand scheme of things, sales and marketing are trying to achieve the same thing: the acquisition and retention of clients or customers in order to drive revenue. However, these two teams play unique roles in the customer lifecycle, and when sales and marketing operate in silos and ar...
Their responses enable you to make better-informed decisions that guide you towards the answer to the ultimate question: how to improve marketing performance. Start by understanding user intent. Once you know ‘why’, you can identify their intent and address customer demand with a focused approach...
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Maya is very exciting. Not only can Maya test your marketing channels and monitor them over time, but it can now offer specific advice and tutorials on exactly how to make improvements. We see Maya as a tool to help you and your marketing resources consistently upskill, train and improve....
To improve your digital marketing and web presence, measure and optimize your site speed, site security, your sitemap and geotargeting capabilities. Improve site speed The longer your page takes to load, the more likely it is your potential customers will click away. According to Google, a...
1. Aim for a shared marketing team purpose It’s a fact: Teams that row in the same direction will go in the same direction. To ensure that all your direct reports are rowing in tandem, you need to share a common purpose. Having a shared purpose avoids unnecessary roadblocks related to...
3 Ways to Improve Digital Marketing Efficiency The bigger your company is, the harder it will be to maintain efficient marketing plans; with so many meetings, so many stakeholders, so many people wanting to talk to you at the water cooler, it’s a challenge to get everything done. You’...
First, you need to understand how your content marketing ROI is measured. This is necessary if you’re going to improve it. To help you get started, here’s a complete guide tomeasuring marketing ROI. If you don’t feel like reading that, you can use the following content marketing ROI...