Finally, Google My Business is a simple feature that enables customers to find your business on Google Maps, access your hours, and learn more. GMB, as it’s known, is a great way to improve your visibility, get more information about who is looking for your business, and even improve ...
Social media can be a great way to connect with potential customers, but it should not be the only way you do so. Since you don’t own your social media following, you risk losing it when sites close down or change their algorithms. This is why email marketing is so important. With e...
Always look for ways to improve your business and make it stand out from the competition. Recognize that you don't know everything and be open to new ideas and different approaches. Keep an eye out for opportunities to expand your current business or develop related enterprises that will lead...
A quick way to get results is for your startup business isPPC marketing. You must have heard so many stories about how expensive and ineffective PPC marketing is, but many such is unfounded. With PPC, you don’t need a huge budget, and it’s easy to set up. ...
Contact makespersonalizationeasy withdigital marketing toolspowered by automation. Segment your customers by interest so you can send the right messages to the right people, create custom emails quickly using drag-and-drop email templates, and schedule tasks to launch automatically to improve efficiency...
(Note: Doing a marketing SWOT analysis (strengths, weaknesses, opportunities, threats) can help you understand how to manage SWOT for growth.) Don't let your business become one of these failures!If you're opening a small business, or wanting to know how to start a small business, then ...
When it comes to getting more customers to your small business, you need to seriously consider a marketing plan. Just as a business plan is something that was probably created before the conception of the business but leads the business toward its goals, a marketing plan does the same, only...
Like SEO,content marketingis an essential element of any online marketing plan for small businesses. It engages audiences who might not already know about your business — people at the top of the sales funnel, to use a popular marketing term. ...
Consider the needs, struggles, hopes, and goals of these personas, and adjust your marketing accordingly. If you want to learn more about your target audience to identify their pain points and improve your marketing, consider investing inmarket research. This type of research can tell you every...
Create a marketing strategy for your small business. Your marketing strategy should be a long-term plan to help your business reach more customers and create a sustainable business. Building a successful small business marketing strategy starts with understanding where you stand and where you want yo...